In Rumor Psychology: Social and Organizational Approaches, expert rumor researchers Nicholas DiFonzo and Prashant Bordia investigate how rumors start and spread, the accuracy of different types of rumor, and how rumors can be controlled, particularly given their propagation across media outlets and within organizations. Rumors are an enduring feature of our social and organizat...(展开全部)

In Rumor Psychology: Social and Organizational Approaches, expert rumor researchers Nicholas DiFonzo and Prashant Bordia investigate how rumors start and spread, the accuracy of different types of rumor, and how rumors can be controlled, particularly given their propagation across media outlets and within organizations. Rumors are an enduring feature of our social and organizat...(展开全部)

Workplace Learning Professionals need to add coaching to their toolkit of strategies and skills. Organizational Coaching teaches the reader concrete, behaviorally based steps on the how and what of coaching for organizations. The authors present a systems approach in which learning professionals can effectively coach individuals, teams, or even work towards a coaching culture...(展开全部)

Communication has often been understood as a realm of immaterial, insubstantial phenomena--images, messages, thoughts, languages, cultures, and ideologies--mediating our embodied experience of the concrete world. Communication Matters challenges this view, assembling leading scholars in the fields of Communication, Rhetoric, and English to focus on the materiality of communicat...(展开全部)

Communication has often been understood as a realm of immaterial, insubstantial phenomena--images, messages, thoughts, languages, cultures, and ideologies--mediating our embodied experience of the concrete world. Communication Matters challenges this view, assembling leading scholars in the fields of Communication, Rhetoric, and English to focus on the materiality of communicat...(展开全部)

阿瑟·阿萨·伯格：美国旧金山州立大学广播电视与电子传播艺术专业得荣誉退休教授，1965至2003年间在该校执教近四十年。主要研究领域为文化研究、传播与社会理论、传播研究方法等。他出版了70余部著作，发表了100余篇论文。其中多部著作已经翻译成中文，如《媒介分析技巧》（第五版）《写给传媒、传播、文化研究专业学生的课堂游戏》《理解媒介》《涂尔干死了！——社会学理论另类读本》《一个后现代主义者的谋杀》《哈姆雷特谋杀案》《学术会议上的惨案》等。

In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humour - to update and enhance this must-have introductory text. Combining both qualitative and quantitative research methods, this book covers the topics thoroughly and is clearly written and engaging. This book is ideal for beginni...(展开全部)

Regarded as one of the most influential management books of all time, this fourth edition of Leadership and Organizational Culture transforms the abstract concept of culture into a tool that can be used to better shape the dynamics of organization and change. This updated edition focuses on today's business realities. Edgar Schein draws on a wide range of contemporary researc...(展开全部)

Regarded as one of the most influential management books of all time, this fourth edition of Leadership and Organizational Culture transforms the abstract concept of culture into a tool that can be used to better shape the dynamics of organization and change. This updated edition focuses on today's business realities. Edgar Schein draws on a wide range of contemporary researc...(展开全部)